SS9SS DIGITAL
SS9SS Digital is the only attribution platform built around the nine buying signals real B2B SaaS funnels actually emit — replacing last-click guesswork with a multi-touch model that has lifted pipeline revenue by an average of 38% across 412 deployments.
The Nine-Signal Attribution Engine™ is the technical artifact your analytics team will actually want to read. Every panel below is a weighted input into the same multi-touch model — calibrated on 412 SaaS deployments and audited every quarter against your CRM closed-won data.
Returning to a pricing tier after comparing competitors is the single highest-intent signal a SaaS buyer emits. We count distinct sessions, weighting depth-of-scroll and dwell time before the first form fill.
Surge activity on Bombora, G2, and industry-review domains is normalized into a per-account surge score, so a quiet LinkedIn click and a Bombora spike aren’t reported on the same row.
A booked meeting attributed to a SI, marketplace, or agency partner carries materially different lift than an inbound demo. The engine preserves partner lineage end-to-end so co-sell motion isn’t flattened into ad clicks.
Trial activations, workspace invites, and integration connects feed the model as first-class touches — not as a downstream “assist” — so marketing gets credit for the activation campaigns that quietly produce pipeline.
Reply-time as a buy-readiness signal. Sequences whose median first-reply drops below 90 seconds are weighted upward, surfacing the SDR cadence that is actually compounding pipeline.
A rescheduled demo that converts within 14 days is treated as a high-intent re-engagement, not a marketing failure. The engine preserves the original touch so SDR follow-up gets attributed, not penalized.
Architecture docs, security questionnaires, and ROI calculators consumed in an open opportunity are weighted against deal stage, so the content team’s late-funnel contributions stop vanishing into “awareness.”
When an existing customer’s champion shares an internal doc or invites a peer, that in-network expansion signal flows back to the original acquisition campaign — turning net-revenue retention into an attributed motion.
Included for parity, not for primacy. A paid click is the cheapest signal to measure and the most over-weighted in legacy attribution. It anchors the model so the eight higher-signal inputs stay calibrated against it.
Founded by ex-Heap, ex-Mixpanel, and ex-Gong engineers. 47 people across Austin, Lisbon, and Bengaluru. Native, code-free connectors for HubSpot, Salesforce, Segment, Outreach, LinkedIn, Google Ads, Meta, TikTok, and 41 more — live in under 11 minutes.
Book My Attribution DiagnosticLast-click attribution systematically under-credits the upper-funnel and product-usage signals that SaaS deals depend on. When SS9SS redistributes credit across nine buying signals, the recovered pipeline does not appear from thin air — it migrates from the bottom of the chart into the four channels marketers had stopped funding.
SS9SS ships native, code-free connectors for the systems your RevOps team already pays for. No warehouse extract, no Zapier middleman, no engineering tickets to instrument a single UTM.
| Category | Connector | Signal contribution | Live in |
|---|---|---|---|
| CRM | HubSpot Contact + deal stage + multi-touch journey | Opportunity creation, stage velocity, revenue close | 3 min |
| CRM | Salesforce Lead + opportunity + campaign influence | Pipeline source, closed-won attribution | 4 min |
| Product | Segment CDP events piped through one source | Product-usage events as a first-class signal | 6 min |
| Outbound | Outreach Sequences, replies, meetings booked | Partner-sourced meetings, SDR-influenced pipeline | 5 min |
| Paid | LinkedIn Ads Campaign + company-level engagement | Third-party intent + paid touch weighting | 8 min |
| Paid | Google Ads Search + PMax + brand vs non-brand | Search intent signal, branded demand capture | 7 min |
| Paid | Meta + TikTok Social paid + offline conversions | Awareness signal, upper-funnel weighting | 9 min |
| Plus | 41 more sources Snowflake, BigQuery, GA4, 6sense, Bombora, Marketo, Pardot | Extend the nine-signal model across your stack | < 11 min |
We had been running last-click for three years and had quietly defunded three channels that turned out to be generating 41% of our closed-won revenue. SS9SS surfaced that in the first six weeks. Pipeline is up 38% year-over-year on roughly the same spend, and the board stopped asking us to justify every dollar by channel.